I can't agree with you more. I ran mu site quite well a few years back. it didn't have the visual flair I wanted but the content was good and I had quite a few readers (not sure why :P). I then thought that I needed more and as a designer I took it all down and started again (and again, and again, and again, etc). I went through a stupid amount of designs which took time and effort.
I have now settled on a design that I can tweak without messing around too much. Therefore the content (which I agree is the most important thing) can settle nicely.
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